NACAL Network

Benefits

  • Attention grabbing advertising
    • A digital sign brings innovation and movement to previously static media locations, and has the power to get customers' attention, making it a particularly effective form of advertising.
  • Real-time advertising and information
    • Digital signage allows advertising and information to be updated on the fly from one remote authoring station and broadcast immediately to audiences regardless of location.
  • Relevant audiences
    • With digital signage, advertising focuses on the best potential customer: an existing one. Supermarkets have already found that current customers are more likely to purchase products advertised on their digital signs.
  • Cost savings
    • Every time digital signage users change their message or campaign, they save on printing costs and processing time.

 

Digital Signage Network

Advertise Better... Advertise Faster... Advertise Greener

Imagine a world without paper or card based advertising material. Imagine not having to meet print deadlines or think about copy costs. Well, here at NACAL we don’t have to imagine such a world, we already live in it.

The rapidly expanding NACAL Digital Signage Network encompasses a wide selection of venues ranging from hotels, bowling alleys, tourist information centres and even golf clubs. We offer advertising clients and retailers alike, intelligent end-to-end POS (point-of-sale) and POI (point-of-information) marketing solutions. We enable direct communication and interaction with consumers: at the right time, in the right language and in the right place.

Digital Signage provides for maximum versatility and efficiency when deploying advertising and branding initiatives. Messages are conveyed faster, easier and more cost effectively than with traditional media - allowing you to target your customers while taking local circumstances or even external factors such as the weather or even a news flash into account.

How does our Digital Signage network work

From our data centre in Milford haven, we compile creative content from our clients own material in whatever format it is made available to us. Once a design has been approved by the client it is ready to be uploaded to our content, scheduling and distribution servers which in turn updates the targeted digital signage screen or touch screen via the Internet.

Typically, we can update content on the fly within approximately five minutes of a request being made and approval for publication being granted by the client.

What sort of Digital Signage content can we offer

We start with the content at the beginning of our discussions with any client – "what do you want the screen to do, what do you want to say to your customers?" It really comes down to who are you trying to talk to and what’s the message you’re trying to get across.

The next element of quality content is the artistic value of the presentation. Is the display eye-catching? Does it stand out in its surroundings? The increasing sophistication of digital signage technology is boosting this element appreciably, so much so that it is standard to have broadcast quality in our signs.

Broadcast quality is really the expectation. With the proliferation of LCD and plasma screens and high-definition televisions, picture quality is crisper than ever. Moreover, the ability to deliver full-motion video allows for a greater level of creativity.

Simply looping video on plasma screens and LCD’s, a common practice at many locations, is not dynamic digital signage. Unlike newspaper advertisements, billboards, and even TV spots, digital signage can (and should) be refreshed and altered quickly.